No items found.

Video: Landing Page Optimisation

Your one-stop video to get tons of practical tips for every crucial part of a landing page.

My bestseller!
48 conversion principles explained
Compressed into to a keynote of 41 minutes
Instant access to the video
Lifetime access

What's included?

Learn from one of the best conversion experts.

Nils Kattau has run 2,000+ A/B/n-tests for more than 300 companies, and built one of the biggest agencies specialised in conversion optimisation.

Comprehensive in-detail video lecture.

In this 41 minutes video, you will learn how to build and optimise a landing page the right way.

Immediate access to the video.

Get into the lecture immediately after purchasing.

Detailed description

A great landing page is the heart of your conversion optimisation assets.

Learn how to build and optimise your landing page to achieve great conversion results, and get to know 48 crucial elements that your landing page should contain.

Learn how to create, design, and text those elements to achieve maximum conversions.

These chapters are included in the 41-minutes video:

The navigation 0:03
› Navigation menu 2:10
› External links 0:46
› Avoid uncommon interaction, and test innovation 1:34
The headline 0:1
› Content 0:41
› Word order 1:08
› Sub headline 0:32
The hero shot 0:11
› Emotional or explanatory? 0:17
› Mirror neurons 1:22
› Animated or static? (Videos, sliders, ...) 2:57
› Stockphotos 1:00
The benefits 0:08
› Benefits vs features 0:49
› Bullet lists 0:43
› Identify the right triggers 0:50
The trust elements 0:14
› Company identification 1:30
› Promise of service & reachability 0:53
› Be local 0:18
› Awards, seals, memberships 0:15
The social proof 0:10
› Testimonials 0:42
› Show off your clients 0:47
› Reviews & ratings 1:12
› Scarcity 0:33
The objection handling 0:06
› Time 0:19
› Complexity 0:31
› Security 1:20
The content 0:08
› Skimming 1:33
› Readability 1:10
› What to say? 0:52
› Short copy vs long copy 0:39
The design 0:41
› Perception of value 0:58
› Visual hierarchy 0:19
› White space 0:12
› Form follows function 0:49
The conversion element 0:06
› How many conversion goals? 0:31
› CTA headline 1:50
› Form 3:41
› Button 1:07
› Placement 0:49
› Lead gen giveaway 1:24

The techniques explained are easy to understand, and you can implement them into your own landing pages immediately.

To answer some of your burning questions:

How long can I access the video?

You will have lifetime access to the video.

Will all content be available immediately?‍

Absolutely. You will get immediate access to the video, sent to your email.‍

Who is this video right for?‍

This video is made for beginners and advanced marketers. It is great for you to improve your skills in any marketing discipline – not only conversion optimisation. It helps you improve your professional value as UX/UI designer, SEO, social media, product development manager, etc.