I made all the mistakes – so you don’t have to.
I share in detail all of my conversion "dos" and "don'ts" from 16+ years of optimising, and doing 2000+ A/B tests. You will get a big amount of tested practices, and winning principles to implement to your website without any effort.
These chapters are included in the 26-minutes video:
- The average customer doesn't exist 2:24
- Emotional selling with the Limbic® Map 3:36
- There are no best practices 1:19
- More leads through better form placement 1:42
- Don’t trust the HiPPO 1:19
- Don't reinvent the wheel 3:05
- Pixel discussions & CI in a/b testing 1:07
- Use your header whitespace 1:20
- Document and report 0:29
- Find your best performers 0:20
- Let your team know what works and what doesn't work 0:34
- Utilising 3rd persons' opinions for high conversion rates 2:26
- Overlays / modal windows / popups 2:44
- Find the right words to convert your visitors 1:20
- Optimising low traffic pages 0:38
- Stop using (only) burger menus 1:10
Yes, in this video you will definitely learn a lot from years worth of tested practices and experiences, compressed into practical tips that you can apply to your own website and digital assets.
To answer some of your burning questions:
How long can I access the video?
You will have lifetime access to the video.
Will all content be available immediately?
Absolutely. You will get immediate access to the video, sent to your email.
Who is this video right for?
This video is made for beginners and advanced marketers. It is great for you to improve your skills in any marketing discipline – not only conversion optimisation. It helps you improve your professional value as UX/UI designer, SEO, social media, product development manager, etc.