16+ years conversion experience
2,000+ A/B tests with 300+ clients
Multiple best speaker awards
at renowned marketing conferences
Built Europe's 2nd biggest CRO agency
Now: Sharing knowledge independently
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Video: Repeatable Learnings From 2000+ A/B Tests

Learn my "dos" and "don'ts" from 16+ years of conversion optimisation.
  • 16 conversion principles explained
  • Compressed into to a keynote of 26 minutes
  • Instant access to the video
  • Lifetime access
 249 €
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What's included?

Learn from one of the best conversion experts.

Nils Kattau has run 2,000+ A/B/n-tests for more than 300 companies, and built one of the biggest agencies specialised in conversion optimisation.

Comprehensive in-detail video lecture.

In this 26 minutes video, you learn important conversion "dos" and "don'ts" from 16+ years of optimisation experience.

Immediate access to the video.

Get into the lecture immediately after purchasing.

Detailed description

I made all the mistakes – so you don’t have to.

I share in detail all of my conversion "dos" and "don'ts" from 16+ years of optimising, and doing 2000+ A/B tests. You will get a big amount of tested practices, and winning principles to implement to your website without any effort.

These chapters are included in the 26-minutes video:

  • The average customer doesn't exist 2:24
  • Emotional selling with the Limbic® Map 3:36
  • There are no best practices 1:19
  • More leads through better form placement 1:42
  • Don’t trust the HiPPO 1:19
  • Don't reinvent the wheel 3:05
  • Pixel discussions & CI in a/b testing 1:07
  • Use your header whitespace 1:20
  • Document and report 0:29
  • Find your best performers 0:20
  • Let your team know what works and what doesn't work 0:34
  • Utilising 3rd persons' opinions for high conversion rates 2:26
  • Overlays / modal windows / popups 2:44
  • Find the right words to convert your visitors 1:20
  • Optimising low traffic pages 0:38
  • Stop using (only) burger menus 1:10

Yes, in this video you will definitely learn a lot from years worth of tested practices and experiences, compressed into practical tips that you can apply to your own website and digital assets.

To answer some of your burning questions:

How long can I access the video?

You will have lifetime access to the video.

Will all content be available immediately?‍

Absolutely. You will get immediate access to the video, sent to your email.‍

Who is this video right for?‍

This video is made for beginners and advanced marketers. It is great for you to improve your skills in any marketing discipline – not only conversion optimisation. It helps you improve your professional value as UX/UI designer, SEO, social media, product development manager, etc.